Our learning experiences are underpinned by research, powered by data and optimised through feedback.
Humbli Whitepaper – Mindful Friction: Building Trust Through the Disclosure Process
In a digital world where speed and convenience often come at the cost of understanding, how can financial providers foster trust? This whitepaper explores the concept of mindful friction, the idea that well-placed, intentional pauses can empower customers, improve comprehension, and strengthen relationships.
Humbli Whitepaper - Customer Empowerment: Self-efficacy and the power of “the Moment”
This whitepaper explores how well-timed, actionable learning moments can empower customers, build confidence, and deepen trust. It explores the role of self-efficacy in driving engagement and loyalty, tackles the challenges of information overload, and showcases a proven model for consumer empowerment.
Humbli’s survey of 1,700 financial services customers revealed that over 70% wanted better support from their provider during crucial moments.
This knowledge continues to drive our mission to deliver impactful learning that truly resonates with consumers when they need it most.
"Being informed in a way that's accessible and easy to understand would have removed so much stress and built my confidence."
Katrina, 38. Mortgage customer.
Humbli value proposition market testing May 2022
Our data-driven approach guarantees that every Humbli interaction is not just informative but transformative, helping consumers make better decisions and fostering deeper trust in the brands we support. The impact of our learning experiences is evident in the results we generate for our clients.​
of customers motivated to take action
80%
After engaging with a Humbli learning experience on electricity usage, four out of five consumers indicated that they planned to take steps to reduce their electricity costs, based on their increased understanding and confidence.
Increase in Engagement
93%
Using Humbli learning experiences our client achieved a 93% increase in engagement with their online broker education platform. Over a period of six months the number of registered active users grew from 675 to 1300.